★ ★ ★America First · Est. 2026Founding cohort now forming. Claim a Founder seat
MonroeSociety
MembersJoin
Logos and brand guidelines

The Ensign

The official marks of the Monroe Society, with guidance for journalists, members and partners who reference the Society. Every file on this page may be downloaded for news coverage and for accurate reference to the Society and its work.

The mark

Shield, star, M, base.

The shield says the Society defends something. The star is the single star of one nation. The M is Monroe, set in a high-contrast Didone with hairline and heavy strokes. The red base grounds it. Navy, white and red follow the official colors of the flag.

Download primary SVGDownload primary PNG
Variants

The right version for every surface

All nine come from the same geometry. Choose by background and production method.

PrimaryThe default. White, ivory and light photography.SVGPNG 512PNG 1024PNG 2048
ReversedFull color with a white keyline for navy, black and dark photography.SVGPNG 512PNG 1024PNG 2048
NavyTwo-color jobs: embroidery, screen print, single spot color.SVGPNG 512PNG 1024PNG 2048
BlackNewsprint, stamps, legal documents, anywhere color is unavailable.SVGPNG 512PNG 1024PNG 2048
White knockoutOne color on any dark or photographic background. Details are cut out.SVGPNG 512PNG 1024PNG 2048
LineEngraving, etched glass, foil stamping and embossing.SVGPNG 512PNG 1024PNG 2048
MonogramThe M and star alone, for watermarks and very small sizes.SVGPNG 512PNG 1024PNG 2048
App iconSquare tile for app icons, browser tabs and bookmarks.SVGPNG 512PNG 1024PNG 2048
AvatarCircle crop for X, Bluesky, Instagram, YouTube and Discord.SVGPNG 512PNG 1024PNG 2048
Lockups

Mark and wordmark

The wordmark sets MONROE in Oswald SemiBold over SOCIETY, letterspaced between two red rules. Please use the files below rather than retyping it. The horizontal lockup is the default; the stacked lockup suits square and tall spaces. Type is outlined in every file, so it prints the same on any machine.

Horizontal lockup

The default. Letterhead, site headers, email signatures, wide placements.

Horizontal lockup, full color
Full colorSVGPNG
Horizontal lockup, reversed
ReversedSVGPNG
Horizontal lockup, black
BlackSVGPNG
Horizontal lockup, white
WhiteSVGPNG

Stacked lockup

Square and tall spaces: posters, signage, merchandise, slide title cards.

Stacked lockup, full color
Full colorSVGPNG
Stacked lockup, reversed
ReversedSVGPNG
Stacked lockup, black
BlackSVGPNG
Stacked lockup, white
WhiteSVGPNG

Wordmark

Where the Ensign already appears nearby, or space is too short for the shield.

Wordmark, full color
Full colorSVGPNG
Wordmark, reversed
ReversedSVGPNG
Wordmark, black
BlackSVGPNG
Wordmark, white
WhiteSVGPNG

Journal masthead

The Monroe Dispatch, op-eds, press releases and printed reports.

Journal masthead, full color
Full colorSVGPNG
Journal masthead, white
WhiteSVGPNG
Profile pictures and app icons

Five colorways, three shapes

For official Society and chapter accounts. Where a platform crops photos to a circle, the square file is laid out to match the round version, so nothing important is cut off.

App icon

Rounded tile for browser tabs, bookmarks and home screens.

NavySVG5121024
RedSVG5121024
IvorySVG5121024
BlackSVG5121024
StripesSVG5121024

Round

Pre-cropped circle for anywhere that shows the file as is.

NavySVG5121024
RedSVG5121024
IvorySVG5121024
BlackSVG5121024
StripesSVG5121024

Square

Full bleed, uncropped. Upload this where the platform crops for you: X, LinkedIn, Facebook, Discord, iOS.

NavySVG5121024
RedSVG5121024
IvorySVG5121024
BlackSVG5121024
StripesSVG5121024
Social media

Banners for every profile

Cover images for official Society and chapter accounts, and for members who want to show their affiliation. Each is sized for its platform, with the lockup kept clear of profile photos and phone crops.

Profile picture (square)All profile pictures
Color

Red, white and blue, in proportion

Mostly ivory and white, a strong field of navy, and red kept for action and emphasis.

Old Glory Navy#0A3161RGB 10, 49, 97Primary. The shield, headlines, dark surfaces.
Old Glory Red#B31942RGB 179, 25, 66Action. The shield's base, buttons, rules.
White#FFFFFFRGB 255, 255, 255The M, the star, reversed type.
Ivory#F7F5F0RGB 247, 245, 240Page background and printed stock.
Midnight#04142ERGB 4, 20, 46Deepest surface: footer, topbar.
Steel#8FA3C4RGB 143, 163, 196Secondary accent on dark surfaces.
Typography

Three faces, three jobs

Oswald: wordmark, navigation, buttons, labels

America First

Libre Caslon: headlines and editorial

Defend the hemisphere.

Public Sans: interface text, captions, charts

Twelve statements. About two minutes. Nothing you answer is stored.

Clear space and size

Give it room

Keep clear space around the mark at least equal to the height of the star on every side. Don’t use the full shield smaller than 24 pixels or 8 millimeters tall. Below that, use the monogram or the app icon.

Don’t

Please avoid

  • Recolor the shield or swap the red and navy.
  • Stretch, squash, rotate or skew the mark.
  • Add drop shadows, glows, bevels or gradients.
  • Put the primary version on navy, black or busy photos. Use Reversed or White.
  • Redraw the M or set the wordmark in another typeface.
  • Use the mark in a way that implies an endorsement the Society hasn’t issued.
Permitted use

Using the Society’s marks

The Ensign, the wordmark and the name “The Monroe Society” belong to the Society. Journalists, publishers and educators may use them without asking to identify the Society in news coverage, commentary and research. Members may use the profile pictures and banners to show their membership.

Merchandise, advertising, fundraising, event branding and any use by a campaign or another organization require written permission in advance.

Press

Questions and requests

For permission requests, interviews or files in another format, write to contact@monroesociety.org. Please include your outlet or organization and how you plan to use the marks.